Unlocking the Power of Business Intelligence
- Product/Market fit (decide what you sell to who, then prove it)
- Stack the odds(find a defensible unfair advantage and tweak it)
- Scale growth (step on the gas in the market, product, channels)
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Welcome to Choose Us
Our BI services can help your brand address the following problems: Data-driven brand strategy, Brand performance measurement, Customer segmentation and targeting, Brand sentiment analysis, Brand tracking and competitive analysis, Brand experience optimization, Brand equity measurement,etc.
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A few examples of how real-world branding companies have used Business Intelligence(BI) to help businesses
Nike
Nike, a renowned sportswear brand, uses BI to gain insights into customer behavior and preferences. By analyzing data from their Nike+ app and website, they can track customer interactions, purchase history, and engagement metrics. This data helps Nike identify popular products, understand customer preferences, and personalize marketing campaigns to enhance the overall brand experience.
Starbucks
Starbucks utilizes BI to optimize their store locations and enhance the customer experience. They analyze data on customer footfall, sales patterns, and demographic information to identify optimal store locations. Additionally, Starbucks leverages BI to personalize the customer experience by analyzing purchase history, loyalty program data, and customer preferences to offer personalized promotions and recommendations.
Coca-Cola
Coca-Cola leverages BI to analyze consumer sentiment and engagement across social media platforms. By monitoring social media conversations, sentiment analysis, and engagement metrics, Coca-Cola can gauge public perception of their brand, identify emerging trends, and develop targeted marketing strategies to engage with their target audience effectively.
Amazon
As an e-commerce giant, Amazon relies heavily on BI to drive their branding strategies. They use BI to analyze customer browsing behavior, purchase history, and preferences to provide personalized product recommendations and tailored marketing messages. Amazon’s data-driven approach to branding allows them to deliver a highly personalized and relevant shopping experience to their customers.
Procter & Gamble
Procter & Gamble (P&G), a consumer goods company, leverages BI to understand consumer preferences and optimize their brand portfolio. By analyzing sales data, market trends, and customer feedback, P&G identifies high-performing product categories and makes data-driven decisions on product innovation, marketing strategies, and brand acquisitions or divestments to ensure they meet customer needs effectively.